![]() ![]() An effective implementation of this strategy in practice requires a high level of creativity and innovativeness from employees at all levels. Apple pursues the business strategy of product differentiation with the focus on the design and functionality of products and services. Īpple organizational culture integrates the following three important features:ġ. ![]() Specifically, unlike his predecessor, Tim Cook has spoken out about human rights, privacy, immigration reform and environmental issues. However, it can be argued that since assuming the top leadership in 2011, Tim Cook has invested considerable efforts towards ‘humanising’ the brand. Apple organizational culture used to have a reputation of being harsh, demanding and intimidating under the leadership of founder and late CEO Steve Jobs. Corporate culture of Apple plays an important role in efficiently maintaining its operations in the global scale with 147,000 full-time equivalent employees. ![]()
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December 2022
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